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SPAR UK is refreshing its juices and smoothies ranges to help retailers grow sales of on-trend soft drinks flavours and formats this summer.
The SPAR Brand 250ml Smoothies range is being updated with a new look and flavour, Mixed Berry (RRP £1), the third bestselling flavour in the smoothie market.
A new range of one litre smoothies will also join the line-up, in Mango & Passion Fruit and Strawberry & Banana flavours, (RRP £2.00) with fun and engaging packaging to appeal to families and the take-home market.
New Cranberry & Raspberry Juice (PM two for £2.25) will also be added to the range, keeping SPAR’s offering modern and relevant for 2017.
Cath McIlwham, Head of Brand at SPAR UK, said: “Juices and smoothies are a key category for our retailers, with 78% of the population drinking them, and the overall sector is worth an incredible £2 billion.
“With the refresh of the range, we are keeping our SPAR Brand range modern and relevant for today’s shoppers.”
The new range will be available in SPAR stores from 13 July 2017.